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A NEW YORK TIMES INSTANT BESTSELLER

Featured as a Most Anticipated Book by:
AARP | Associated Press | Time Magazine | Oprah Daily | Chicago Tribune | Literary Hub | Publishers Weekly | Publishers Lunch

Malcolm Gladwell returns twenty-five years after the publication of his groundbreaking debut with a compelling new book that revisits the ideas of *The Tipping Point* from a bold and unexpected perspective.

Why is Miami the way it is? What can the tragic decline of the cheetah teach us about parenting? Why do Ivy League universities prioritize athletics? What is the Magic Third, and how does it shape racial dynamics?

In this thought-provoking work, Gladwell explores social epidemics and tipping points once again—this time uncovering their more unsettling implications. Through gripping narratives, he examines the rise of a new and alarming form of social influence. From the streets of Los Angeles, where he profiles the world’s most successful bank robbers, to a forgotten 1970s television series that left a lasting impact, he pieces together a powerful story. He also revisits a pivotal psychological experiment in a quiet California neighborhood and presents an alternative perspective on two of today’s most significant crises: COVID-19 and the opioid epidemic.

*Revenge of the Tipping Point* is Gladwell’s most personal book yet. Combining masterful storytelling with social science, he provides a fresh lens for understanding how contagion shapes our modern world. It’s time to take tipping points seriously.